{"id":907,"date":"2025-12-21T21:26:32","date_gmt":"2025-12-21T21:26:32","guid":{"rendered":"https:\/\/angelocalzo.needweb.it\/troque-seo-report\/"},"modified":"2026-03-04T12:36:21","modified_gmt":"2026-03-04T12:36:21","slug":"troque-seo-report","status":"publish","type":"page","link":"https:\/\/angelocalzo.needweb.it\/en\/troque-seo-report\/","title":{"rendered":"Troqu\u00e9 SEO Report"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"907\" class=\"elementor elementor-907 elementor-883\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-975a428 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"975a428\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eedbfb0\" data-id=\"eedbfb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d111dc7 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"d111dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2191\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2191\" aria-expanded=\"false\">START<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2192\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2192\" aria-expanded=\"false\">STEP 1<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2193\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2193\" aria-expanded=\"false\">STEP 2<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2191\" aria-expanded=\"false\">START<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2191\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2191\" tabindex=\"0\" hidden=\"false\"><style>\n  .report-wrap{font-family: system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif; line-height:1.5; color:#111;}\n  .report-hero{padding:28px 22px; border:1px solid #e7e7e7; border-radius:16px; background:#fafafa;}\n  .report-hero h1{margin:0 0 8px 0; font-size:28px; letter-spacing:-0.3px;}\n  .report-hero p{margin:0; font-size:15px; color:#333;}\n  .meta-row{display:flex; gap:10px; flex-wrap:wrap; margin-top:14px;}\n  .pill{display:inline-block; padding:6px 10px; border-radius:999px; background:#fff; border:1px solid #e7e7e7; font-size:13px; color:#222;}\n  .report-section{margin-top:18px; padding:18px 18px; border:1px solid #e7e7e7; border-radius:16px; background:#fff;}\n  .report-section h2{margin:0 0 10px 0; font-size:20px;}\n  .report-section h3{margin:16px 0 8px 0; font-size:16px;}\n  .grid-2{display:grid; grid-template-columns: 1fr 1fr; gap:14px;}\n  .card{padding:14px; border:1px solid #eee; border-radius:14px; background:#fcfcfc;}\n  .card h4{margin:0 0 6px 0; font-size:14px;}\n  .card p{margin:0; font-size:14px; color:#333;}\n  ul{margin:8px 0 0 18px;}\n  li{margin:6px 0;}\n  .note{font-size:13px; color:#444; background:#fffdf2; border:1px solid #f1e7b6; padding:10px 12px; border-radius:12px;}\n  figure{margin:10px 0 0 0;}\n  figure img{width:100%; height:auto; border-radius:14px; border:1px solid #eee;}\n  .placeholder{border:2px dashed #d9d9d9; border-radius:14px; padding:16px; background:#fafafa; color:#444;}\n  .kpi{display:flex; gap:10px; flex-wrap:wrap; margin-top:8px;}\n  .kpi .pill{background:#f7f7f7;}\n  .timeline{display:grid; grid-template-columns: 1fr; gap:10px;}\n  .timeline .card{background:#fff;}\n  .footer{margin-top:18px; font-size:13px; color:#444;}\n  @media (max-width: 840px){\n    .grid-2{grid-template-columns: 1fr;}\n  }\n<\/style>\n\n<div class=\"report-wrap\">\n\n  <!-- HERO -->\n  <div class=\"report-hero\">\n    <h1>Troqu\u00e9 &#8211; SEO &#038; Digital Visibility Report<\/h1>\n    <p>Baseline, technical actions, and an organic growth plan. Document designed for executive review and data-driven decision making.<\/p>\n\n    <div class=\"meta-row\">\n      <span class=\"pill\"><strong>Baseline:<\/strong> Oct + Nov<\/span>\n      <span class=\"pill\"><strong>Snapshot:<\/strong> December<\/span>\n      <span class=\"pill\"><strong>Follow-up:<\/strong> January<\/span>\n      <span class=\"pill\"><strong>Expected impact window:<\/strong> 3 to 6 months<\/span>\n    <\/div>\n  <\/div>\n\n  <!-- PROJECT GOAL -->\n  <section class=\"report-section\" id=\"objective\">\n    <h2>Project objective<\/h2>\n    <div class=\"grid-2\">\n      <div class=\"card\">\n        <h4>Main goal<\/h4>\n        <p>Organize, optimize, and strengthen the current digital foundation to increase organic visibility, improve brand consistency, and enable future decisions on scaling this approach to other sites.<\/p>\n      <\/div>\n      <div class=\"card\">\n        <h4>How we measure progress<\/h4>\n        <p>GA4 and Search Console as primary sources. Period comparison: baseline (Oct-Nov), December, January.<\/p>\n      <\/div>\n    <\/div>\n\n    <h3>Tracking KPIs (proposed)<\/h3>\n    <div class=\"kpi\">\n      <span class=\"pill\">Organic clicks (GSC)<\/span>\n      <span class=\"pill\">Impressions (GSC)<\/span>\n      <span class=\"pill\">CTR and Position (GSC)<\/span>\n      <span class=\"pill\">Organic sessions (GA4)<\/span>\n      <span class=\"pill\">Key events (GA4): calls, bookings, forms<\/span>\n    <\/div>\n  <\/section>\n\n  <!-- BASELINE -->\n  <section class=\"report-section\" id=\"baseline\">\n    <h2>Baseline Oct + Nov<\/h2>\n\n    <div class=\"note\">\n      This baseline defines the starting point to evaluate the impact of the optimizations. The goal is consistent measurement and month-over-month comparisons.\n    <\/div>\n\n    <h3>GA4 &#8211; Traffic by channel (baseline)<\/h3>\n    <div class=\"card\">\n      <p>\n        For the period Oct 1 to Nov 30, the <strong>Organic Search<\/strong> channel records <strong>575 sessions<\/strong> (approx. 84% engagement rate and 2m 34s average engagement time per session).\n        This is used as the initial reference to compare December and January.\n      <\/p>\n      <p style=\"margin-top:8px; font-size:13px; color:#555;\">\n        Source: GA4 Traffic acquisition (Oct 1 &#8211; Nov 30).\n      <\/p>\n    <\/div>\n\n    <div class=\"placeholder\" style=\"margin-top:10px;\">\n      <strong>GA4 placeholder:<\/strong><br>\n      GA4 &#8220;Traffic acquisition&#8221; chart filtered by Organic Search (Oct-Nov).<br><br>\n      <figure style=\"margin-top:12px;\">\n        <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2025\/12\/captura-de-GA4-Traffic-acquisition.png\" alt=\"GA4 Organic Search baseline Oct-Nov\">\n      <\/figure>\n    <\/div>\n\n    <h3>Search Console &#8211; Performance overview<\/h3>\n    <div class=\"grid-2\">\n      <div class=\"card\">\n        <h4>Recommended reading<\/h4>\n        <p>Clicks and Impressions reflect trend and visibility. Position and CTR help identify content and structure opportunities.<\/p>\n      <\/div>\n      <div class=\"card\">\n        <h4>Executive action<\/h4>\n        <p>Make decisions based on trend, not spikes. The baseline helps measure the real impact of content cleanup and indexing work in January-February.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"placeholder\" style=\"margin-top:10px;\">\n      <strong>Search Console chart (main):<\/strong><br>\n      Clicks \/ Impressions.\n      <figure style=\"margin-top:12px;\">\n        <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2025\/12\/search_console_clicks_impressions_oct-nov_2025.png\" alt=\"Search Console clicks and impressions Oct-Nov\">\n      <\/figure>\n    <\/div>\n\n    <div class=\"placeholder\" style=\"margin-top:10px;\">\n      <strong>Search Console chart (monthly clicks summary):<\/strong><br>\n      A quick read.\n      <figure style=\"margin-top:12px;\">\n        <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2025\/12\/search_console_monthly_clicks_oct_vs_nov_2025.png\" alt=\"Search Console clicks Oct vs Nov\">\n      <\/figure>\n    <\/div>\n  <\/section>\n\n  <!-- DIAGNOSIS -->\n  <section class=\"report-section\" id=\"diagnosis\">\n    <h2>Technical and content diagnosis<\/h2>\n\n    <div class=\"grid-2\">\n      <div class=\"card\">\n        <h4>SEO structure<\/h4>\n        <ul>\n          <li>Improvements needed in heading hierarchy (H1 and semantic structure).<\/li>\n          <li>Sitemap was not detected \/ not accessible for crawling (now resolved &#8211; to confirm in implementation notes).<\/li>\n          <li>Internal linking can be improved to distribute relevance and support navigation.<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"card\">\n        <h4>Local discoverability and schema<\/h4>\n        <ul>\n          <li>Schema is present but incomplete for a restaurant (LD-JSON).<\/li>\n          <li>Missing key components for location, business details, and menu.<\/li>\n          <li>Direct impact on local results and contextual visibility.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <div class=\"grid-2\" style=\"margin-top:14px;\">\n      <div class=\"card\">\n        <h4>Menu and content<\/h4>\n        <ul>\n          <li>Menus displayed as PDFs or images reduce SEO value, mobile UX, and update speed.<\/li>\n          <li>Content is not sufficiently structured for search engines.<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"card\">\n        <h4>Images<\/h4>\n        <ul>\n          <li>File names are not aligned with the brand and key menu items.<\/li>\n          <li>Alt text needs review and optimization for accessibility and image SEO.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- PLAN -->\n  <section class=\"report-section\" id=\"plan\">\n    <h2>Technical action plan (January &#8211; February)<\/h2>\n\n    <div class=\"timeline\">\n      <div class=\"card\">\n        <h4>1) Analytics and control (measurement foundation)<\/h4>\n        <ul>\n          <li>Validate GA4 and Search Console as primary sources.<\/li>\n          <li>Define key events: for example calls, bookings, forms, and relevant clicks (aligned with Ding \/ Google Ads).<\/li>\n          <li>Standardize UTMs for consistent attribution across campaigns.<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"card\">\n        <h4>2) Content and page cleanup<\/h4>\n        <ul>\n          <li>Review and refine current page content (consistency, quality, intent) &#8211; (aligned with Fatima).<\/li>\n          <li>Remove or consolidate obsolete pages or pages not matching current services.<\/li>\n          <li>Avoid pages that create confusion or noise (for example obsolete &#8220;Thank you&#8221; pages without active booking widgets &#8211; now resolved, to confirm).<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"card\">\n        <h4>3) Image optimization<\/h4>\n        <ul>\n          <li>Rename images using a consistent naming approach aligned with the brand, dishes, and menu categories.<\/li>\n          <li>Review and complete alt text with clear, descriptive wording.<\/li>\n          <li>Review file weight and formats if needed for performance.<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"card\">\n        <h4>4) SEO structure and crawling<\/h4>\n        <ul>\n          <li>Implement a correct H1 per page and proper heading hierarchy.<\/li>\n          <li>Review titles and meta descriptions for alignment with real search intent.<\/li>\n          <li>Review and validate the updated sitemap, and monitor indexing in Search Console.<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"card\">\n        <h4>5) Restaurant schema (LD-JSON)<\/h4>\n        <ul>\n          <li>Complete schema with local data and business type.<\/li>\n          <li>Include relevant fields for local results: address, opening hours, and menu if applicable.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <div class=\"placeholder\" style=\"margin-top:10px;\">\n      <strong>Technical evidence placeholder:<\/strong><br>\n      Screenshot provided by Andreina last month.\n      <figure style=\"margin-top:12px;\">\n        <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2025\/12\/Captura-Tecnica-1.png\" alt=\"Technical evidence 1\">\n      <\/figure>\n    <\/div>\n  <\/section>\n\n  <!-- TIMELINE -->\n  <section class=\"report-section\" id=\"timeline\">\n    <h2>Timeline and expectations<\/h2>\n\n    <div class=\"grid-2\">\n      <div class=\"card\">\n        <h4>January &#8211; February<\/h4>\n        <p>Implementation, cleanup, and preparation for crawling and indexing. Monitor changes via Search Console.<\/p>\n      <\/div>\n      <div class=\"card\">\n        <h4>3 months<\/h4>\n        <p>Clear improvement in visibility signals: impressions, clicks, and better consistency across queries and pages.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"grid-2\" style=\"margin-top:14px;\">\n      <div class=\"card\">\n        <h4>3 to 6 months<\/h4>\n        <p>More stable impact on organic traffic and local conversion signals (calls, bookings, Maps engagement).<\/p>\n      <\/div>\n      <div class=\"card\">\n        <h4>Decision point<\/h4>\n        <p>With comparable data, evaluate ROI and decide whether to scale the approach across other group sites.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"note\" style=\"margin-top:10px;\">\n      Note: SEO is cumulative. The goal of this phase is to build a solid, scalable foundation, with results typically becoming visible within 3 to 6 months starting from January.\n    <\/div>\n  <\/section>\n\n  <!-- CONCLUSION -->\n  <section class=\"report-section\" id=\"conclusion\">\n    <h2>Executive conclusion<\/h2>\n    <ul>\n      <li>The Oct-Nov baseline defines the starting point.<\/li>\n      <li>January-February actions prepare the site for proper crawling and indexing.<\/li>\n      <li>Search Console enables trend-based visibility reading for organic search.<\/li>\n      <li>The goal is to measure ROI and decide whether to scale the model to other group projects.<\/li>\n    <\/ul>\n\n    <div class=\"footer\">\n      Living document: I will update this page with monthly snapshots (December, January) for comparisons and decision making.\n    <\/div>\n  <\/section>\n\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2192\" aria-expanded=\"false\">STEP 1<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2192\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2192\" tabindex=\"0\" hidden=\"hidden\"><style>\n  .report-wrap{font-family: system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif; 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height:auto; border-radius:14px; border:1px solid #eee;}\n\n  .big-metric{margin-top:16px; padding:18px; border:1px solid #eee; border-radius:16px; background:#fff;}\n  .big-metric .value{font-size:32px; font-weight:700; text-align:center; line-height:1.2;}\n\n  .link-row{\n    display:flex;\n    gap:12px;\n    flex-wrap:wrap;\n    margin-top:12px;\n    justify-content:center;\n    align-items:center;\n  }\n  .link-pill{\n    padding:12px 16px;\n    border-radius:999px;\n    border:1px solid #dcdcdc;\n    background:#111;\n    color:#fff;\n    font-size:16px;\n    font-weight:600;\n    text-decoration:none;\n    box-shadow: 0 6px 18px rgba(0,0,0,0.08);\n    transition: transform .08s ease, opacity .08s ease;\n  }\n  .link-pill:hover{opacity:0.92; transform: translateY(-1px);}\n  .link-pill.secondary{\n    background:#f7f7f7;\n    color:#111;\n    border:1px solid #e1e1e1;\n    box-shadow:none;\n    font-weight:600;\n  }\n\n  .micro{font-size:13px; color:#555; text-align:center; margin-top:8px;}\n\n  @media (max-width:840px){\n    .grid-2{grid-template-columns:1fr;}\n    .big-metric .value{font-size:26px;}\n    .link-pill{width:100%; text-align:center;}\n  }\n<\/style>\n\n<div class=\"report-wrap\">\n\n  <!-- HERO -->\n  <div class=\"report-hero\">\n    <h1>Troqu\u00e9 &#8211; SEO &#038; Digital Visibility Report (Step 1)<\/h1>\n    <p>First technical improvements and initial data reading after implementation (December 2025 and January 2026).<\/p>\n    <div class=\"meta-row\">\n      <span class=\"pill\"><strong>Step:<\/strong> 1<\/span>\n      <span class=\"pill\"><strong>Period:<\/strong> Dec + Jan<\/span>\n      <span class=\"pill\"><strong>Status:<\/strong> Early signals<\/span>\n      <span class=\"pill\"><strong>Horizon:<\/strong> 3 to 6 months<\/span>\n    <\/div>\n  <\/div>\n\n  <!-- ACTIONS -->\n  <section class=\"report-section\" id=\"actions\">\n    <h2>Actions completed<\/h2>\n\n    <div class=\"grid-2\">\n      <div class=\"card\">\n        <h4>Media files optimization<\/h4>\n        <ul>\n          <li>Images renamed using consistent, keyword-focused naming.<\/li>\n          <li>Direct improvement for visual SEO and semantic relevance.<\/li>\n          <li>Alt text and title attributes applied to key images.<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"card\">\n        <h4>Development of a dedicated SEO plugin<\/h4>\n        <ul>\n          <li>Centralized management of Meta Titles and Meta Descriptions.<\/li>\n          <li>Noindex and Nofollow control.<\/li>\n          <li>Social SEO, Local SEO, and a GEO layer for AI systems and crawlers.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- VISUAL SEO -->\n  <section class=\"report-section\" id=\"visual-seo\">\n    <h2>Visual SEO &#8211; Google Images<\/h2>\n\n    <div class=\"grid-2\">\n      <figure>\n        <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2026\/01\/troque_search_Screenshot_01_compressed.jpg\" alt=\"Google Images result Troqu\u00e9\">\n      <\/figure>\n      <figure>\n        <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2026\/01\/troque_search_Screenshot_02_compressed.jpg\" alt=\"Renamed image file SEO\">\n      <\/figure>\n    <\/div>\n\n    <div class=\"note\" style=\"margin-top:12px;\">\n      Image renamed at the beginning of December. Appearance in Google Images confirmed in January. Clear evidence of SEO impact on media.\n    <\/div>\n  <\/section>\n\n  <!-- SEO PLUGIN -->\n  <section class=\"report-section\" id=\"seo-plugin\">\n    <h2>SEO PLUGIN &#8211; Requirements aligned with new web standards<\/h2>\n\n    <div class=\"grid-2\">\n      <figure>\n        <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-29-152244.png\" alt=\"Troqu\u00e9 SEO Plugin\">\n      <\/figure>\n      <figure>\n        <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-29-150353.png\" alt=\"Troqu\u00e9 HTML sitemap\">\n      <\/figure>\n    <\/div>\n\n    <div class=\"note\" style=\"margin-top:12px;\">\n      This plugin was built specifically for this project and is available for free under a license granted by the developer. It is unrestricted and designed to strengthen online visibility in line with 2026 standards.\n    <\/div>\n  <\/section>\n\n  <!-- GA4 -->\n  <section class=\"report-section\" id=\"ga4\">\n    <h2>GA4 &#8211; December and January<\/h2>\n\n    <figure>\n      <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-29-115704.png\" alt=\"GA4 Traffic Acquisition Dec Jan\">\n    <\/figure>\n\n    <div class=\"link-row\">\n      <a class=\"link-pill\" target=\"_blank\" rel=\"noopener\"\n         href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/a122606254p324128958\/reports\/explorer?params=_u..nav%3Dmaui%26_u.comparisonOption%3Ddisabled%26_u.date00%3D20251201%26_u.date01%3D20260128\">\n        Open GA4 report\n      <\/a>\n    <\/div>\n\n    <div class=\"big-metric\">\n      <div class=\"value\">\n        Organic Search &#8211; Sessions<br>\n        8.36% \u2192 <strong>10.25%<\/strong>\n      <\/div>\n      <div class=\"micro\">Increase in organic channel weight in the session mix (comparison Oct-Nov vs Dec-Jan).<\/div>\n    <\/div>\n  <\/section>\n\n  <!-- SEARCH CONSOLE -->\n  <section class=\"report-section\" id=\"search-console\">\n    <h2>Search Console &#8211; Report &#038; Achievements<\/h2>\n\n    <div class=\"note\" style=\"margin-top:10px;\">\n      Best organic data for the December-January period\n    <\/div>\n\n    <figure>\n      <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-29-121513.png\" alt=\"Search Console snapshot Dec Jan\">\n    <\/figure>\n\n    <div class=\"note\" style=\"margin-top:12px;\">\n      Evidence and breakdown of Search Console data (dynamic review through the spreadsheet)\n    <\/div>\n\n    <figure>\n      <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-29-123238.png\" alt=\"Search Console overview\">\n    <\/figure>\n\n    <div class=\"link-row\">\n      <a class=\"link-pill secondary\" target=\"_blank\" rel=\"noopener\"\n         href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1ZPGW3nV3NKtr6LgXBt1XCf4a7ZQytU9Bi0zjnLF4Tg0\/edit?usp=sharing\">\n        More info on Google Sheets\n      <\/a>\n    <\/div>\n  <\/section>\n\n  <!-- COMPARISON -->\n  <section class=\"report-section\" id=\"comparison\">\n    <h2>Clicks \/ Impressions comparison<\/h2>\n    <figure>\n      <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-29-124206.png\" alt=\"Search Console comparison\">\n    <\/figure>\n  <\/section>\n\n  <!-- CONCLUSION -->\n  <section class=\"report-section\" id=\"conclusion\">\n    <h2>Executive conclusion &#8211; Step 1<\/h2>\n    <ul>\n      <li>Technical SEO foundation consolidated.<\/li>\n      <li>Organic weight increased compared to the previous period.<\/li>\n      <li>Visibility evidence confirmed (Search and Images) with positive signals in Search Console.<\/li>\n      <li>Website ready for the content and structure consolidation phase.<\/li>\n    <\/ul>\n\n    <h3>Suggested keywords (first phase)<\/h3>\n    <div class=\"note\" style=\"margin-top:12px;\">\n      &#8220;Mejores restaurantes La Caleta Tenerife&#8221; &#8220;best restaurant La Caleta Tenerife&#8221; &#8220;la caleta restaurants&#8221;\n    <\/div>\n  <\/section>\n\n  <!-- HORIZON -->\n  <section class=\"report-section\" id=\"horizon\">\n    <h2>Horizon: 3 to 6 months<\/h2>\n\n    <div class=\"grid-2\">\n      <div class=\"card\">\n        <h4>Ongoing SEO and monitoring<\/h4>\n        <ul>\n          <li>Monthly Search Console review: queries, pages, CTR and average position.<\/li>\n          <li>GA4 tracking: organic channel weight, user paths, and key events (reservations, calls, forms).<\/li>\n          <li>Progressive optimization of meta titles and meta descriptions per page (priority: highest-potential pages).<\/li>\n          <li>Maintain sitemap, indexing health, and overall content quality.<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"card\">\n        <h4>Structural restyling (Kensei model)<\/h4>\n        <ul>\n          <li>Full structure refactor: headings hierarchy (H1-H2-H3), paragraphs and sections.<\/li>\n          <li>Cleaner, more premium content aligned with real search intent.<\/li>\n          <li>Better mobile UX and stronger semantic readability for search engines and AI systems.<\/li>\n          <li>Scalable framework: apply the same pattern across future sections and other group websites.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <div class=\"note\" style=\"margin-top:12px;\">\n      Goal of this phase: keep the website updated, continuously monitored from an SEO perspective, and ready for ongoing structural improvements, with cumulative organic results typically visible within 3 to 6 months.\n    <\/div>\n  <\/section>\n\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2193\" aria-expanded=\"false\">STEP 2<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2193\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2193\" tabindex=\"0\" hidden=\"hidden\"><style>\n  .report-wrap{font-family: system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif; line-height:1.5; color:#111;}\n  .report-hero{padding:28px 22px; border:1px solid #e7e7e7; border-radius:16px; background:#fafafa;}\n  .report-hero h1{margin:0 0 8px 0; font-size:28px; letter-spacing:-0.3px;}\n  .report-hero p{margin:0; font-size:15px; color:#333;}\n  .meta-row{display:flex; gap:10px; flex-wrap:wrap; margin-top:14px;}\n  .pill{display:inline-block; padding:6px 10px; border-radius:999px; background:#fff; border:1px solid #e7e7e7; font-size:13px; color:#222;}\n  .report-section{margin-top:18px; padding:18px; border:1px solid #e7e7e7; border-radius:16px; background:#fff;}\n  .report-section h2{margin:0 0 10px 0; font-size:20px;}\n  .report-section h3{margin:16px 0 8px 0; font-size:16px;}\n  .grid-2{display:grid; grid-template-columns: 1fr 1fr; gap:14px;}\n  .card{padding:14px; border:1px solid #eee; border-radius:14px; background:#fcfcfc;}\n  .card h4{margin:0 0 6px 0; font-size:14px;}\n  .card p{margin:0; font-size:14px; color:#333;}\n  ul{margin:8px 0 0 18px;}\n  li{margin:6px 0;}\n  .note{\n    font-size:18px;\n    color:#2a2a2a;\n    background:#fffdf2;\n    border:1px solid #f1e7b6;\n    padding:12px 14px;\n    border-radius:12px;\n    text-align:center;\n  }\n  figure{margin:10px 0 0 0;}\n  figure img{width:100%; height:auto; border-radius:14px; border:1px solid #eee;}\n  .big-metric{margin-top:16px; padding:18px; border:1px solid #eee; border-radius:16px; background:#fff;}\n  .big-metric .value{font-size:34px; font-weight:800; text-align:center; line-height:1.25;}\n  .link-row{display:flex; justify-content:center; gap:10px; flex-wrap:wrap; margin-top:12px;}\n  .link-pill{\n    padding:10px 14px;\n    border-radius:999px;\n    border:1px solid #dcdcdc;\n    background:#111;\n    font-size:14px;\n    text-decoration:none;\n    color:#fff;\n  }\n  .link-pill:hover{opacity:.92;}\n  .mini{font-size:13px; color:#555; text-align:center; margin-top:8px;}\n  .taglist{display:flex; gap:8px; flex-wrap:wrap; margin-top:10px; justify-content:center;}\n  .tag{display:inline-block; padding:6px 10px; border-radius:999px; background:#f3f3f3; border:1px solid #e7e7e7; font-size:13px; color:#222;}\n  .codebox{background:#0b0b0b; color:#f1f1f1; padding:14px; border-radius:14px; font-size:13px; overflow:auto; border:1px solid #222;}\n  @media (max-width:840px){\n    .grid-2{grid-template-columns:1fr;}\n    .big-metric .value{font-size:26px;}\n  }\n<\/style>\n\n<div class=\"report-wrap\">\n\n  <!-- HERO -->\n  <div class=\"report-hero\">\n    <h1>Troqu\u00e9 &#8211; SEO &#038; Digital Visibility Report (Step 2)<\/h1>\n    <p>Website relaunch, full content cleanup and stronger Local + GEO foundations. Performance snapshot based on a Search Console comparison.<\/p>\n    <div class=\"meta-row\">\n      <span class=\"pill\"><strong>Step:<\/strong> 2<\/span>\n      <span class=\"pill\"><strong>Focus:<\/strong> Relaunch + Cleanup<\/span>\n      <span class=\"pill\"><strong>Status:<\/strong> Stronger organic signals<\/span>\n      <span class=\"pill\"><strong>Horizon:<\/strong> 3\u20136 months<\/span>\n    <\/div>\n  <\/div>\n\n  <!-- WORK COMPLETED -->\n  <section class=\"report-section\">\n    <h2>Work completed in Step 2<\/h2>\n\n    <div class=\"grid-2\">\n      <div class=\"card\">\n        <h4>New website version online (full restyling)<\/h4>\n        <ul>\n          <li>New Troqu\u00e9 website release.<\/li>\n          <li>Legacy text and media removed to reduce noise and index confusion.<\/li>\n          <li>Improved structure to support SEO-driven content upgrades.<\/li>\n        <\/ul>\n\n        <div class=\"link-row\">\n          <a class=\"link-pill\" target=\"_blank\" href=\"https:\/\/troquerestaurantetenerife.com\/\">Open the new website<\/a>\n        <\/div>\n      <\/div>\n\n      <div class=\"card\">\n        <h4>SEO foundations reinforced<\/h4>\n        <ul>\n          <li>Full rewrite of Meta Titles and Meta Descriptions.<\/li>\n          <li>Improved GEO endpoint (llms.txt).<\/li>\n          <li>Local SEO strengthened using JSON-LD schema.<\/li>\n        <\/ul>\n\n        <div class=\"link-row\">\n          <a class=\"link-pill\" target=\"_blank\" href=\"https:\/\/troquerestaurantetenerife.com\/llms.txt\">Open llms.txt<\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <h3>Media naming pattern (examples)<\/h3>\n    <div class=\"codebox\">\ntroque_restaurante-tenerife_menu_0<br>\ntroque_restaurante-tenerife_food_0<br>\ntroque_restaurante-tenerife_platos_0<br>\ntroque_restaurante-tenerife_comida_0<br>\ntroque_restaurante-tenerife_carta_0<br>\ntroque_restaurante-tenerife_cocineros_0<br>\ntroque_restaurante-tenerife_chefs_0<br>\ntroque_restaurante-tenerife_inside_0<br>\ntroque_restaurante-tenerife_wines_0<br>\ntroque_restaurante-tenerife_eventos_0\n    <\/div>\n\n    <div class=\"note\" style=\"margin-top:12px;\">\n      New media assets follow consistent file naming plus alt\/title logic. This improves Google Images discoverability and strengthens semantic relevance for brand and location queries.\n    <\/div>\n  <\/section>\n\n  <!-- GA4 -->\n  <section class=\"report-section\">\n    <h2>GA4 &#8211; Organic weight in the session mix<\/h2>\n\n    <figure>\n      <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2026\/03\/GA4_Screenshot-2026_01.png\" alt=\"GA4 traffic acquisition - last 28 days\">\n    <\/figure>\n\n    <div class=\"big-metric\">\n      <div class=\"value\">\n        Organic Search &#8211; Sessions<br>\n        10.25% -> <strong>12.72%<\/strong>\n      <\/div>\n      <div class=\"mini\">\n        Increase in organic share within the session mix (last 28 days).\n      <\/div>\n    <\/div>\n\n    <div class=\"link-row\">\n      <a class=\"link-pill\" target=\"_blank\" href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/a122606254p324128958\/reports\/explorer?params=_u..nav%3Dmaui&#038;ruid=e47874b4-b222-4d52-a205-85932893d1fd&#038;collectionId=10960647116&#038;r=lifecycle-traffic-acquisition-v2\">\n        Open GA4 report\n      <\/a>\n    <\/div>\n  <\/section>\n\n  <!-- SEARCH CONSOLE -->\n  <section class=\"report-section\">\n    <h2>Search Console &#8211; Performance comparison<\/h2>\n\n    <div class=\"note\">\n      Snapshot based on Search Console &#8220;Compare&#8221; mode: last 28 days vs previous 28 days.\n    <\/div>\n\n    <figure>\n      <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2026\/03\/Search-Console_Screenshot-2026_01.png\" alt=\"Search Console performance comparison - last 28 days vs previous 28 days\">\n    <\/figure>\n\n    <h3>Achievements<\/h3>\n    <figure>\n      <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2026\/03\/Search-Console_Screenshot-2026_02.png\" alt=\"Search Console achievements - Google Search impact\">\n    <\/figure>\n\n    <h3>Content trending up<\/h3>\n    <figure>\n      <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2026\/03\/Search-Console_Screenshot-2026_03.png\" alt=\"Search Console content trending up - top pages\">\n    <\/figure>\n\n    <h3>Query-level growth signals<\/h3>\n    <figure>\n      <img decoding=\"async\" src=\"https:\/\/angelocalzo.needweb.it\/wp-content\/uploads\/2026\/03\/Search-Console_Screenshot-2026_04.png\" alt=\"Search Console queries table - impressions difference highlighted\">\n    <\/figure>\n\n  <\/section>\n\n  <!-- QUICK INSIGHTS -->\n  <section class=\"report-section\">\n    <h2>Key takeaways &#8211; Step 2<\/h2>\n\n    <div class=\"grid-2\">\n      <div class=\"card\">\n        <h4>What changed<\/h4>\n        <ul>\n          <li>Full site cleanup and improved structure.<\/li>\n          <li>New SEO-ready media library (file names plus alt\/title consistency).<\/li>\n          <li>Local SEO reinforced with JSON-LD.<\/li>\n          <li>GEO improved with llms.txt for crawlers and AI agents.<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"card\">\n        <h4>What it means<\/h4>\n        <ul>\n          <li>Clearer indexing signals for Google.<\/li>\n          <li>Higher chances to rank in Google Images for branded\/location searches.<\/li>\n          <li>More consistent organic performance trends to measure ROI.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <h3>Suggested priority keywords (baseline for content work)<\/h3>\n    <div class=\"taglist\">\n      <span class=\"tag\">best restaurant La Caleta Tenerife<\/span>\n      <span class=\"tag\">restaurants La Caleta<\/span>\n      <span class=\"tag\">fine dining La Caleta<\/span>\n      <span class=\"tag\">seafood restaurant Tenerife<\/span>\n      <span class=\"tag\">Troqu\u00e9 restaurant Tenerife<\/span>\n    <\/div>\n  <\/section>\n\n  <!-- HORIZON -->\n  <section class=\"report-section\">\n    <h2>Horizon &#8211; 3 to 6 months<\/h2>\n\n    <div class=\"grid-2\">\n      <div class=\"card\">\n        <h4>Next SEO actions (ongoing)<\/h4>\n        <ul>\n          <li>Monthly checks: index coverage, top pages, queries and CTR opportunities.<\/li>\n          <li>Continuous improvements to titles and descriptions based on Search Console data.<\/li>\n          <li>Content consolidation: remove or merge weak or duplicate pages.<\/li>\n          <li>Expand internal linking to strengthen key pages (menu, reservations, experiences).<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"card\">\n        <h4>Website structure improvements (restyling roadmap)<\/h4>\n        <ul>\n          <li>Upgrade headings hierarchy (H1-H2-H3) on every page.<\/li>\n          <li>Rewrite paragraphs for clarity, intent matching and stronger brand voice.<\/li>\n          <li>Align layout and content standards with the Kensei reference model.<\/li>\n          <li>Keep the site SEO-clean while adding new content assets.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <div class=\"note\" style=\"margin-top:12px;\">\n      SEO is cumulative. The goal of Step 2 is to keep the website clean, measurable and scalable. Most stable results are typically visible within 3 to 6 months.\n    <\/div>\n  <\/section>\n\n  <!-- CONCLUSION -->\n  <section class=\"report-section\">\n    <h2>Executive conclusion &#8211; Step 2<\/h2>\n    <ul>\n      <li>New website released with full cleanup of legacy content.<\/li>\n      <li>Media library rebuilt with SEO-friendly naming and alt\/title consistency.<\/li>\n      <li>Meta Titles and Meta Descriptions rewritten across the site.<\/li>\n      <li>Local SEO strengthened with JSON-LD and GEO endpoint improved.<\/li>\n      <li>Organic share increased: 10.25% -> 12.72% (last 28 days).<\/li>\n    <\/ul>\n  <\/section>\n\n<\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>START STEP 1 STEP 2 START Troqu\u00e9 &#8211; SEO &#038; Digital Visibility Report Baseline, technical actions, and an organic growth plan. Document designed for executive review and data-driven decision making. Baseline: Oct + Nov Snapshot: December Follow-up: January Expected impact window: 3 to 6 months Project objective Main goal Organize, optimize, and strengthen the current&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/angelocalzo.needweb.it\/en\/troque-seo-report\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-907","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/angelocalzo.needweb.it\/en\/wp-json\/wp\/v2\/pages\/907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/angelocalzo.needweb.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/angelocalzo.needweb.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/angelocalzo.needweb.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/angelocalzo.needweb.it\/en\/wp-json\/wp\/v2\/comments?post=907"}],"version-history":[{"count":0,"href":"https:\/\/angelocalzo.needweb.it\/en\/wp-json\/wp\/v2\/pages\/907\/revisions"}],"wp:attachment":[{"href":"https:\/\/angelocalzo.needweb.it\/en\/wp-json\/wp\/v2\/media?parent=907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}