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Troqué – SEO & Digital Visibility Report
Baseline, technical actions, and an organic growth plan. Document designed for executive review and data-driven decision making.
Baseline: Oct + NovSnapshot: DecemberFollow-up: JanuaryExpected impact window: 3 to 6 months
Project objective
Main goal
Organize, optimize, and strengthen the current digital foundation to increase organic visibility, improve brand consistency, and enable future decisions on scaling this approach to other sites.
How we measure progress
GA4 and Search Console as primary sources. Period comparison: baseline (Oct-Nov), December, January.
Tracking KPIs (proposed)
Organic clicks (GSC)Impressions (GSC)CTR and Position (GSC)Organic sessions (GA4)Key events (GA4): calls, bookings, forms
Baseline Oct + Nov
This baseline defines the starting point to evaluate the impact of the optimizations. The goal is consistent measurement and month-over-month comparisons.
GA4 – Traffic by channel (baseline)
For the period Oct 1 to Nov 30, the Organic Search channel records 575 sessions (approx. 84% engagement rate and 2m 34s average engagement time per session).
This is used as the initial reference to compare December and January.
Search Console chart (monthly clicks summary):
A quick read.
Technical and content diagnosis
SEO structure
Improvements needed in heading hierarchy (H1 and semantic structure).
Sitemap was not detected / not accessible for crawling (now resolved – to confirm in implementation notes).
Internal linking can be improved to distribute relevance and support navigation.
Local discoverability and schema
Schema is present but incomplete for a restaurant (LD-JSON).
Missing key components for location, business details, and menu.
Direct impact on local results and contextual visibility.
Menu and content
Menus displayed as PDFs or images reduce SEO value, mobile UX, and update speed.
Content is not sufficiently structured for search engines.
Images
File names are not aligned with the brand and key menu items.
Alt text needs review and optimization for accessibility and image SEO.
Technical action plan (January – February)
1) Analytics and control (measurement foundation)
Validate GA4 and Search Console as primary sources.
Define key events: for example calls, bookings, forms, and relevant clicks (aligned with Ding / Google Ads).
Standardize UTMs for consistent attribution across campaigns.
2) Content and page cleanup
Review and refine current page content (consistency, quality, intent) – (aligned with Fatima).
Remove or consolidate obsolete pages or pages not matching current services.
Avoid pages that create confusion or noise (for example obsolete “Thank you” pages without active booking widgets – now resolved, to confirm).
3) Image optimization
Rename images using a consistent naming approach aligned with the brand, dishes, and menu categories.
Review and complete alt text with clear, descriptive wording.
Review file weight and formats if needed for performance.
4) SEO structure and crawling
Implement a correct H1 per page and proper heading hierarchy.
Review titles and meta descriptions for alignment with real search intent.
Review and validate the updated sitemap, and monitor indexing in Search Console.
5) Restaurant schema (LD-JSON)
Complete schema with local data and business type.
Include relevant fields for local results: address, opening hours, and menu if applicable.
Technical evidence placeholder:
Screenshot provided by Andreina last month.
Timeline and expectations
January – February
Implementation, cleanup, and preparation for crawling and indexing. Monitor changes via Search Console.
3 months
Clear improvement in visibility signals: impressions, clicks, and better consistency across queries and pages.
3 to 6 months
More stable impact on organic traffic and local conversion signals (calls, bookings, Maps engagement).
Decision point
With comparable data, evaluate ROI and decide whether to scale the approach across other group sites.
Note: SEO is cumulative. The goal of this phase is to build a solid, scalable foundation, with results typically becoming visible within 3 to 6 months starting from January.
Executive conclusion
The Oct-Nov baseline defines the starting point.
January-February actions prepare the site for proper crawling and indexing.
Search Console enables trend-based visibility reading for organic search.
The goal is to measure ROI and decide whether to scale the model to other group projects.
STEP 1
Troqué – SEO & Digital Visibility Report (Step 1)
First technical improvements and initial data reading after implementation (December 2025 and January 2026).
Step: 1Period: Dec + JanStatus: Early signalsHorizon: 3 to 6 months
Actions completed
Media files optimization
Images renamed using consistent, keyword-focused naming.
Direct improvement for visual SEO and semantic relevance.
Alt text and title attributes applied to key images.
Development of a dedicated SEO plugin
Centralized management of Meta Titles and Meta Descriptions.
Noindex and Nofollow control.
Social SEO, Local SEO, and a GEO layer for AI systems and crawlers.
Visual SEO – Google Images
Image renamed at the beginning of December. Appearance in Google Images confirmed in January. Clear evidence of SEO impact on media.
SEO PLUGIN – Requirements aligned with new web standards
This plugin was built specifically for this project and is available for free under a license granted by the developer. It is unrestricted and designed to strengthen online visibility in line with 2026 standards.
Organic weight increased compared to the previous period.
Visibility evidence confirmed (Search and Images) with positive signals in Search Console.
Website ready for the content and structure consolidation phase.
Suggested keywords (first phase)
“Mejores restaurantes La Caleta Tenerife” “best restaurant La Caleta Tenerife” “la caleta restaurants”
Horizon: 3 to 6 months
Ongoing SEO and monitoring
Monthly Search Console review: queries, pages, CTR and average position.
GA4 tracking: organic channel weight, user paths, and key events (reservations, calls, forms).
Progressive optimization of meta titles and meta descriptions per page (priority: highest-potential pages).
Maintain sitemap, indexing health, and overall content quality.
Structural restyling (Kensei model)
Full structure refactor: headings hierarchy (H1-H2-H3), paragraphs and sections.
Cleaner, more premium content aligned with real search intent.
Better mobile UX and stronger semantic readability for search engines and AI systems.
Scalable framework: apply the same pattern across future sections and other group websites.
Goal of this phase: keep the website updated, continuously monitored from an SEO perspective, and ready for ongoing structural improvements, with cumulative organic results typically visible within 3 to 6 months.
STEP 2
Troqué – SEO & Digital Visibility Report (Step 2)
Website relaunch, full content cleanup and stronger Local + GEO foundations. Performance snapshot based on a Search Console comparison.
New media assets follow consistent file naming plus alt/title logic. This improves Google Images discoverability and strengthens semantic relevance for brand and location queries.
GA4 – Organic weight in the session mix
Organic Search – Sessions
10.25% -> 12.72%
Increase in organic share within the session mix (last 28 days).
Upgrade headings hierarchy (H1-H2-H3) on every page.
Rewrite paragraphs for clarity, intent matching and stronger brand voice.
Align layout and content standards with the Kensei reference model.
Keep the site SEO-clean while adding new content assets.
SEO is cumulative. The goal of Step 2 is to keep the website clean, measurable and scalable. Most stable results are typically visible within 3 to 6 months.
Executive conclusion – Step 2
New website released with full cleanup of legacy content.
Media library rebuilt with SEO-friendly naming and alt/title consistency.
Meta Titles and Meta Descriptions rewritten across the site.
Local SEO strengthened with JSON-LD and GEO endpoint improved.
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